AI in Marketing
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Understand AI Fundamentals
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Identify Business Opportunities
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Plan & Execute Projects
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Evaluate Impact & Ethics
60 Hours
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Beginner level
No Prior Knowledge Required
Flexible Learning
Available in Online, Offline, and
Hybrid Modes
60 Hours
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Program Overview
This course equips marketing professionals with the knowledge and skills to integrate Artificial Intelligence (AI) into their marketing strategies. Participants will learn how to leverage AI-driven tools to enhance various aspects of marketing, including SEO, SEM, social media marketing, analytics tracking, and paid advertising. The program emphasizes practical applications and real-world scenarios to ensure participants can effectively implement AI in their marketing efforts.
Key Features
Duration: ~3 to 4 months (or ~18 weeks, depending on the program)
Live / interactive sessions with case studies, hands-on labs & projects
Designed by reputed institutions with both academic & industry experts
Flexible content delivery: asynchronous modules + optional networking / on-campus immersion
Focus on real-world FinTech use cases: credit risk, fraud detection, digital payments, wealth management
Certification awarded upon completion of assessments & project
Skills Covered
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AI Fundamentals: Understanding the basics of AI, machine learning, and deep learning
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AI in SEO & SEM: Utilizing AI tools to optimize search engine strategies
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Social Media Marketing: Applying AI to enhance social media campaigns and engagement
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Analytics Tracking: Using AI to analyze and interpret marketing data
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Paid Advertising: Implementing AI in managing and optimizing paid ad campaigns
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Content Creation: Leveraging AI for generating and curating marketing content
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Ethical Considerations: Understanding the ethical implications of using AI in marketing
Course Curriculum
Introduction to AI in Marketing
Module 1 • 10 hour to complete
Module 1 • 10 hour to complete
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Fundamentals of AI, ML, and DL in marketing
• Current trends and impact of AI on digital marketing
• Current trends and impact of AI on digital marketing
AI for SEO & SEM
Module 2 • 10 hour to complete
Module 2 • 10 hour to complete
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AI tools for keyword research and search optimization
• Smart bidding and campaign management using AI
•Case study: AI-powered SEM campaign
• Smart bidding and campaign management using AI
•Case study: AI-powered SEM campaign
AI in Social Media Marketing
Module 3 • 10 hour to complete
Module 3 • 10 hour to complete
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AI-driven content recommendation and targeting
• Social listening and sentiment analysis
• Automated content scheduling and engagement tracking
• Social listening and sentiment analysis
• Automated content scheduling and engagement tracking
AI for Analytics & Tracking
Module 4 • 10 hour to complete
Module 4 • 10 hour to complete
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Using AI for customer behavior prediction
• Building predictive analytics models for marketing performance
• Real-world applications in consumer segmentation
• Building predictive analytics models for marketing performance
• Real-world applications in consumer segmentation
AI in Paid Advertising
Module 5 • 10 hour to complete
Module 5 • 10 hour to complete
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Programmatic advertising with AI
• Dynamic ad personalization
• ROI optimization using AI algorithms
• Dynamic ad personalization
• ROI optimization using AI algorithms
AI for Content Creation
Module 6 • 10 hour to complete
Module 6 • 10 hour to complete
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AI-powered copywriting, blogging, and ad creation
• AI in image/video generation for campaigns
• Balancing creativity and automation
• AI in image/video generation for campaigns
• Balancing creativity and automation
Ethics & Responsible AI in Marketing
Module 7 • 10 hour to complete
Module 7 • 10 hour to complete
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Ethical considerations in customer data usage
• Transparency in AI-driven campaigns
• Preventing bias in targeting and personalization
• Transparency in AI-driven campaigns
• Preventing bias in targeting and personalization
Capstone Project
Module 8 • 10 hour to complete
Module 8 • 10 hour to complete
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End-to-end AI marketing project: select a domain (SEO, SEM, social media, ads, or multi-channel) and deliver a data-driven AI-powered strategy.
Tools & Technologies
Completion Certificate
Job Role
- AI Marketing Specialist
- Digital Marketing Analyst
- Content Marketing Manager
- SEO/SEM Specialist
- Social Media Manager
- Marketing Automation Specialist
- Data-Driven Marketing Strategist
Training Option
OFFLINE
₹7777
- 24/7 support
- 24/7 support
- 24/7 support
ONLINE
₹5555
- 24/7 support
- 24/7 support
- 24/7 support
HYBRID
₹6666
- 24/7 support
- 24/7 support
- 24/7 support
Why Join this Program
Earn a job
Receive complete job assistance tailored to your career goals. Get expert placement guidance to confidently step into the industry.
Leverage knowledge from industry experts
Learn directly from seasoned Trainers and Gain real-world insights that go beyond textbooks.
Industry-relevant Tools & Practical Learning
Get hands-on experience with the latest tools used by top companies. Hands-on learning through 200+ exercises and 10+ projects with seamless access to integrated labs.
Structured, industry-vetted curriculum
A curriculum shaped by experts to meet evolving industry demands. Structured learning ensures you're career-ready from day one.
Integrated with Gen AI Modules
The curriculum includes cutting-edge Generative AI modules designed to align with emerging tech trends.
Interview preparation & Placement assistance
Sharpen your interview skills with practical training and expert guidance. Receive complete placement support to connect with top recruiters.
FAQ
Basic Python is enough; we cover everything from scratch.
No — this course teaches ML fundamentals too.
Absolutely — this is designed for career transition.
You’ll need to put in extra effort, but many succeed.
Yes — the curriculum includes real-world LLM integration.
Yes — including techniques used by AI professionals.