Digital Marketing

Become a Expert & Specialization in Digital Marketing

Duration: 500 Hrs

100% Placement Assistance – 1000+ Hiring Partners

4.5/5

1241 Learners Enrolled

Digital Marketing

Key Features

Digital marketing Course

500 Hrs of Quality training

Server Admin and Cloud Computing

LIVE mentoring & Doubt clarification sessions

Server Admin and Cloud Computing

25 Hrs aptitude and logical reasoning

Server Admin and Cloud Computing

Interview preparation & Placement assistance

Server Admin and Cloud Computing

100+ lab assignments

Server Admin and Cloud Computing

100% Money-Back Guarantee

Digital marketing Course

LMS Access & Complete Course Material

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1 lakh rupees worth Free Tools

About Digital Marketing Course

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Training Options

Live-Online

Duration: 500 Hrs

Limited Time - Hurry up!

  • Live-Online Instructor Led Training
  • 100+ lab assignments & Quizzes
  • 24/7 Lab access on Rooman Cloud Lab
  • Labs Designed & Mentorship support by Industry Experts
  • 5 capstone projects
  • Live-Online sessions with Industry Experts & Subject-Matter Expert from Rooman
  • Access to Recorded Session of Live-Online Classes available 24/7
  • Industry Recognized Course Completion Certificate
  • Interview Preparation & Placement Support

Classroom Based

Duration: 500 Hrs

Limited Time - Hurry up!

  • In-Person Classroom based Training conducted by Subject Matter Expert & Facilitated by Technical Mentors
  • Flexibility to attend classes at any of our 50+ Centers PAN India
  • Hands-on experience at our state-of-the-art Lab
  • 100+ lab assignments & Quizzes
  • 24/7 Lab access on Rooman Cloud Lab
  • Labs Designed & Mentorship support by Industry Experts
  • 5 Capstone & 1 real-world project
  • Exclusive sessions with Industry & Subject-Matter Expert
  • Access to Recorded Session of Live-Online Classes available 24/7
  • Industry Recognized Course Completion Certificate
  • Interview Preparation & Placement Support
  • Access to Campus Placement drives
  • 1 year access to our LMS

Need guidance?

Talk to our experts 24/7 on

+91 8123000123

Job Roles Offered

  • Digital Marketing Manager 
  • Content Strategist 
  • Conversion Rate Optimizer 
  • Pay-Per-Click Specialist
  • SEO Specialist 
  • SEM Specialist 
  • Social Media Expert 
  • Email Marketing Specialist

Tools We Teach

Digital Marketing Training Overview

Digital marketing Course
Online & Offline Blended Training
Digital marketing Course
100% Practical Oriented Training
Digital marketing Course
Complete Job Assistance
Digital marketing Course
1000+ Hiring Partners
Digital marketing Course
10+ Years Experienced Trainers
Digital marketing Course
80:20 Training Sessions
Digital marketing Course
Complete Training on Live Projects
Digital marketing Course
Extensive in-depth learning
Digital marketing Course
High Focus on Lead Generation
Digital marketing Course
18+ Certifications
Digital marketing Course
One Year Support
Digital marketing Course
Backup Classes
Digital marketing Course
Individual Doubt Clearing Sessions
Digital marketing Course
LMS Access
Digital marketing Course
Easy EMI’s option
Digital marketing Course
100% Fees Refund*

Who can take this Digital Marketing Training

Students

Students from any background, who are studying or already graduated can learn Digital marketing.

Working Professionals

Any working professionals who want to enhance their career or who want to switch their career can opt-in for Digital marketing training.

Bloggers/Entrepreneurs

Bloggers who want to earn money from online & Entrepreneurs who want to take their business online can learn Digital marketing.

Course Outline

Week – 1

  • Overview of Digital Marketing Components
  • Marketing V/s Digital Marketing
  • Traditional V/s Digital Marketing
  • Overview of Certifications
  • Career Opportunities in Digital Marketing
  • Importance of Content Creation
  • Types of Content on Internet
  • Formats of Content Creation
  • Image V/s Video V/s Written V/s Audio Content
  • Single Image V/s Carousel Image
  • Understanding Colour Theory
  • Understanding the UI of Canva
  • Graphic Designing Principles
  • Understanding Color Aesthetic
  • Understanding Font Styling
  • Importance of Video Content
  • Creating 3D Animated Videos
  • Creating White Board Animation Videos
  • Creating Self Shoot Videos
  • Creating Educational Videos
  • Video Editing Using Inshot
  • Creating Bumper Ads for Youtube
  • Key Elements of Video Content
  • Adding Sub Titles & Voice Overs
  • Industry Best Practices : Case Studies
  • Content Writing Fundamentals
  • Content Topic Research Techniques
  • Types of Content Writing
  • How to get Traction to Your Content
  • 30 Mins Content Writing Exercise on Quora
  • Content Writing V/s Copy Writing
  • Creating Email Sales Copy
  • Creating FB Ads Copy
  • Use of AIDA Technique & Use of FOMO Technique
  • Understanding Social Media Channels
  • Understanding the Topicality of All Platforms
  • Matching A Business to Platform it Must Use
  • Personal Account V/s Business Account V/s Business Profile
  • Key Numbers Related to Use of Social Media
  • Setting up a FB Business Page
  • Understanding Business Page Settings
  • Optimising the Business Page
  • Business Pages V/s Groups V/s Marketplace
  • Industry Best Practices
  • How to Build a Community
  • How to Participate in Business Communities
  • How to Monetise Communities
  • Using Business Suite for Managing All Facebook Pages
  • Creating a Content Calendar
  • Different Theme of Content
  • Following a Grid Colour Layout
  • Marking Important Events
  • Use of Auto Scheduling Tools
  • Working on Buffer & Publer
  • FB & Instagram Analytics
  • Key KPI’s to Monitor
  • Content Calendar for 30 Days to be Ready
  • Setting Up Instagram for Business
  • Connecting FB Page & Instagram Page
  • Understanding the UI of Instagram
  • Posts V/s IGTV V/s Reels
  • Creating Highlights & Thumbnails
  • Instagram Analytics
  • Creator Account V/s Business Account
  • Hashtag Research

Week – 2

  • Intro to Domain & Hosting
  • Intro to CMS
  • Normal V/s Premium Domains
  • Types of Domain Extensions
  • Finalisation of a Domain Name
  • Setting up C-Panel of Website
  • Understanding WP Admin Option
  • Initial WordPress Settings Configuration
  • Themes V/s Plugins
  • Research on Use of Plugins
  • Installing & Activating Themes
  • Installing & Activating Plugins
  • Working on Elementor Page Builder
  • Building Home Page of Website
  • Creating a Blueprint of Website Structure
  • Form Plugins Integration
  • Live Chat Integration
  • Chat Bot Integration
  • Whats App Chat Integration
  • Creating Primary Menu & Sub Menu
  • Changing the Header of Website
  • Changing the Footer of Website
  • Adding a Side Bar & Pop-Up to Website
  • Advanced Elementor Widgets
  • Setting up 5 Pages on Website
  • Mobile Friendly Check of the Pages
  • Activity to Build a Page with 20+ Widgets
  • Use of Pre-Made Templates
  • How to send Blue Print Samples to Client
  • Things to Consider while selecting Pre-Made Templates
  • Difference Between Templates & Themes
  • Editing the Pre-Made Templates
  • Elementor V/s DIVI V/s WP Bakery Page Builder
  • Using DIVI Page Builder
  • Using AMP Plugin
  • Buffer time for Everyone to Complete
  • Complete 5 Pages on Website
  • Build & Deploy a Chat Bot & Live Chat
  • Complete Header & Footer
  • Creating Blog Page
  • Setting Up Blog Categories
  • How to Generate Blog Ideas
  • Writing the First Blog
  • Importance of Landing Pages
  • Understanding Lead V/s Lead Magnet
  • Types of Lead Magnets
  • Building the First Landing Page
  • Pop Up Integration
  • News Letter Integration
  • Top Bar Integration
  • Creating Sliders
  • Working on WP Bakery Page Builder
  • Building 2 Pages on WP Bakery Page Builder
  • Best Themes on WP Bakery Page Builder
  • Using Slider revolution 4
  • Installing SSL Certificate
  • Creating Email Accounts
  • How to Setup E-Mail Outlook Account
  • G-Suite V/s Outlook
  • How to Source Leads for Website Designing Projects
  • Local Leads V/s International Leads
  • Cold Leads V/s Warm Leads V/s Hot Leads
  • Reaching out to Min 30 Leads & Pitching Designing Services
  • Integration of Google Analytics
  • Types of Data in Google Analytics
  • Real Time V/s Audience Data
  • Intro to GA4
  • Case Study Activity on Google Analytics

Week – 3

  • Convert Website to E-Commerce Website
  • Basic E-Com Configuration
  • Adding Product Categories
  • Adding 5 Simple Product
  • Adding Variable Products
  • Inventory Management System
  • Product Attributes
  • Create Colour Swatches
  • Integrating Product Categories on Menu
  • Display on Products on Home Page
  • Use of Product Widgets
  • Industry Best Practices for Uploading Products
  • Shipping Management System
  • Updating Shipping Charges
  • Types of Shipping
  • Updating Shipping Charges
  • Coupon Management System
  • Types of Coupon Codes
  • Coupon Code Conditioning
  • Coupon Code Testing
  • Integrating Spin the Wheel
  • Probability Setting
  • Abandon Cart E-Mail Configuration
  • Automated Follow Up E-Mails
  • Use of Woo Funnels
  • Payment Gateway Integration
  • COD V/s Online Payments
  • Domestic V/s International Payments
  • Automatic E-Mail Notifications
  • Automatic SMS Notifications
  • Automatic WhatsApp Notifications
  • Security Related Setup
  • Limit Login Attempts
  • SSL Certificate & Other Plugins
  • User Role Editor
  • Creating Multiple Types of Users
  • Understanding All Role Settings
  • Order Management System
  • Printing Automated Invoice
  • Printing Automated Shipping Tags
  • Adding Product Sharing
  • Adding Pin Code Check
  • Adding Delivery Date
  • Adding Order Tracking
  • Adding On Sale & Other Flash Tags
  • Adding Notification Bars
  • Group Editing Products
  • Group Exporting Products
  • Bulk Product Uploading
  • Creating Backups (Local & Cloud)
  • How to Import Backups
  • How to Manage Website Crash
  • Sourcing Leads for E-Com Websites
  • Local & International Leads
  • Speaking to a Min 30 Leads

Week – 4

  • Understanding Lead Generation
  • Types of Leads
  • How to Qualify Leads
  • Lead Scoring System & Types of Lead Magnet
  • Creating E-Book As Lead Magnet
  • Creating Template As Lead Magnet
  • How to Collect Data
  • Creating Google Forms
  • Survey Monkey V/s Google Forms
  • Types of Landing Pages
  • Understanding Conversion Actions
  • AIDA Stages of Landing Page
  • Building the Landing Page
  • Adding CTA
  • Use of Colour Schemas & Font Styling
  • Conversion Tracking Mechanism
  • Adding a Heat Map
  • A/B Split Test & CRO Best Practices
  • Intro to FB & Instagram Ads
  • Types of Ads
  • Boost Post V/s Ads Manager
  • Setup of Ads Manager
  • Personal Ad Acc V/s Business Ad Acc
  • Navigating in Ads Manager
  • 3 Key Elements of Running Ads
  • Understating Campaign Objectives
  • Understanding Ad Set Elements
  • Understanding Ad Copy Elements
  • Types of Audience
  • Types of Budget
  • Types of Ads
  • Setup of UTM Parameters
  • Traffic Campaign
  • Ad Copy Designing
  • Landing Page Destination Types
  • Lead Generation Campaign
  • Lead Form Setup
  • Setup of Publishing Tools
  • Facebook Pixel Setup
  • Events Manager Setup
  • Understanding how FB Pixel Works
  • Remarketing Ads
  • Types of Remarketing Audience
  • Top of Funnel to Bottom of Funnel Campaigns
  • Setup Conversion Campaign
  • Setup Conversion Tracking
  • Setup ROAS Tracking
  • A/B Split Test
  • Automated Rules
  • Monthly Reporting System
  • KPI for Each Campaign
  • Industry Best Practices & Case Studies
  • Running Live Campaign with Real Budget

Week – 5

  • LinkedIn Profile Creation
  • LinkedIn Topicality Understanding
  • Optimisation of LinkedIn Profile
  • Business Page V/s Personal Account
  • Personal Branding & Thought Leadership
  • Types of Connections & Importance of Network
  • LinkedIn Article Writing
  • Organic Marketing on LinkedIn
  • Job Search Strategy
  • LinkedIn Advertising
  • Types of Campaigns & Ads
  • Campaign Best Practices
  • Twitter Profile Creation
  • Twitter Topicality Understanding
  • Optimisation of Twitter Account
  • Personal Branding V/s Company Branding
  • Lists, Topics, Followers & Hashtags
  • Twitter Ads Overview
  • Overview of Quora & Other Q&A Forums
  • Quora Profile Optimisation
  • Strategy to Find Right Questions to Answer
  • Upvotes, Comments, Space & Ask the Expert
  • Right Strategy of Answering & Getting Views
  • Quora Monthly Calendar
  • Quora Ads Overview
  • Types of Campaigns & Ads on Quora
  • Discussing other Q&A Forums
  • Overview of YouTube
  • Creating a YouTube Channel
  • Optimisation on YouTube Channel
  • Finding a Right Youtube Channel Niche
  • Uploading First Video on YouTube
  • Creating Thumbnail, End Screen, Annotation Etc.
  • YouTube Keywords Search Volume
  • Finding Trending Videos on YouTube
  • Creating Monthly Calendar for YouTube
  • YouTube Channel Monetisation
  • YouTube Channel Analytics
  • Super Chat V/s Ads Revenue
  • Types of Video that are Successful
  • How to Collaborate With Other You-tubers
  • How to get More Subscribers
  • Buffer time to Create Videos for YouTube Channel
  • Complete Revision on All Social Media Channels
  • How to Create Monthly Reports with Key Metrics for Manager / Client Reference
  • Freelancing Charges for Social Media Services
  • Speaking to a Minimum 10 Potential Social Media Management Clients

Week – 6

  • Introduction to SEO
  • Understanding Components of SEO
  • Types of Keywords
  • Keyword Research
  • Search Volume V/s SD Consideration
  • Content Title Strategy
  • Finalising 5 Medium / Long Tail Keywords
  • Content Title Finalisation
  • Tools for Keyword Research
  • Introduction to On Page SEO
  • Writing the First Blog of 800 Words
  • Blog Structure Best Practices & Plagiarism Check
  • SEO Title Optimisation
  • Meta Description & Slug Optimisation
  • Discussing Other 10 Factors of On Page SEO
  • Students to Complete the Following on Blog
  • Keyword Density, Keyword Proximity, Keyword Prominence
  • Image Alt text, Internal & Outbound Links
  • H1,2,3 Check
  • Introduction of Off Page SEO
  • Backlinks V/s Social Signals
  • Understanding DA, PA & Spam Score
  • Creating the First Backlink
  • Understanding Anchor Text Importance
  • No Follow V/s Do Follow Backlinks
  • Content Based V/s NAP Based Backlinks
  • Creating a List of Backlink Sources
  • Context Importance in Backlinks
  • What is Link Bleeding & How to Avoid
  • Creating 5 More Backlinks
  • Competitor Website Link Analysis
  • Building a Link Strategy Based on Competitor
  • Tools for Off Page SEO
  • Working on Moz Bar, Uber Suggest, SEM Rush
  • Understanding SEO Algorithms
  • How to Stay Updated with Latest Algorithms
  • Basics of MS Excel for SEO
  • Important Functions & Formulas in Excel for SEO
  • External Audit Tools for On Page SEO
  • External Audit Tools for Off Page SEO
  • Complete Overview of On Page & Off Page SEO
  • Complete Overview of Keyword Research
  • Activity to Finish On Page & Off Page SEO on 3 Blogs

Week – 7

  • Introduction to Technical SEO
  • Components of Technical SEO
  • Understanding how Google Crawler Works
  • Google Search Console Setup
  • Creating & Submitting XML Site Map
  • Creating & Submitting Robots.txt
  • Indexing Your Website to Google
  • Google Search Console Understanding
  • Disavow Links , Indexing Check
  • Search Console Analytics
  • Common Issues in Google Search Console
  • Introduction to Local SEO
  • What is GMB Listing
  • Creating V/s Claiming a GMB Listing
  • GMB Dashboard Navigation
  • 9 Key Elements of GMB Listing
  • Basic Optimisation of GMB Listing
  • How to List Multiple Business Locations
  • Keyword Optimisation for GMB
  • How to Spy on COmpetitor’s GMB
  • Importance of Ratings in Keyword Optimization
  • Generating QR Code for GMB Listing
  • Introduction to Mobile SEO
  • Page Speed Testing & Optimisation
  • Cache Plugin & Image Optimization
  • Introduction to International SEO
  • Language & Country Tag Settings
  • Adding Schema
  • Basics HTML Tags
  • SEO for WordPress Websites V/s HTML Websites
  • Creating SEO Audit Reports
  • Creating SEO Proposal
  • Creating SEO Monthly & Quarterly Reports
  • Using Uber Suggest (All Functionalities)
  • Using SEM Rush (All Functionalities)
  • SEM Rush Certification & SEO Assessment
  • Review of Social Media Content Calendar Started in Week 1

Week – 8

  • Introduction to Google Ads
  • Understanding Types of Campaigns
  • Audience Based V/s Keyword Based Campaigns
  • Setup of Google Ads Account
  • Understanding Google Ads Account Structure
  • Understanding Bidding Types
  • Conversion Tracking Setup
  • Google Analytics Integration
  • Understanding Attribution Modelling
  • Introduction to Search Campaign
  • How to Setup Daily Budget
  • Keyword Research Techniques
  • Types of Keyword
  • Importance of Negative Keywords
  • Setting up the Ad Copy
  • Responsive Search Ad V/s Text Ad
  • Adding Extensions to the Ad
  • Adding UTM Parameters
  • Intro to Display Campaigns
  • Understanding GDN Websites
  • Understanding How to Create Audiences
  • Creating a Display Ad Copy
  • Dynamic Text on Ad Copies
  • Display Ads on Google Properties
  • Industry Best Practices for Display Ads
  • Adding UTM Parameters
  • Average CPM Across Countries
  • Intro to Video Campaigns
  • Types of Video Ads
  • Skippable Ads V/s Bumper Ads
  • Creating a Video Ad Copy
  • Creating Audience for Video Campaigns
  • Adding UTM Parameters
  • Industry Best Practices for Video Ads
  • Creating a End to End Video Campaign
  • Introduction to Remarketing Ads
  • Creating Remarketing Audiences
  • Types of Remarketing Audiences
  • Top of Funnel Campaigns
  • Bottom of Funnel Campaigns
  • CRO Focused Remarketing Ads
  • Creating a Funnel with a Combination of Search,
  • Display & Video Ads
  • Google Ads Fundamentals Certification
  • Google Search Ads Certification
  • Google Display Ads Certification
  • Google Video Ads Certification

Week – 9

  • Intro to GMB Ads
  • Setting up of GMB Ads
  • Setting up of Call Only Ads
  • Using Google Data Studio
  • Creating Monthly Reports
  • Key KPI’s to Monitor Based on Campaign Type
  • Setting up Automated Rules
  • Case Study & Launching a Live Campaign
  • Intro to Bing & Yahoo Ads
  • Setting up Microsoft Ads Account
  • Understanding Interface of Bing Ads Dashboard
  • Importing Campaigns Directly from Google Ads
  • Creating a Campaign from the Scratch
  • Key Differences Between Google Ads & Microsoft Ads
  • Live Campaign Walk Through
  • Creating a Live Campaign & Launching It
  • Introduction to Email Marketing
  • Types of E-Mail Marketing
  • Types of Audience Lists
  • Setting up E-Mail Marketing Tool
  • Creating a Stand Alone Campaign
  • Industry Best Practices for Subject Line, Body & Preview Text
  • Understanding the Interface of MailChimp
  • Creating a News Letter Opt IN Form
  • Integrating Opt IN Form on website
  • Intro to E-Mail Automation & Drip Marketing
  • Creating a Funnel Using Email Marketing
  • Setting up First Automation Series
  • Using AIDA Formula for E-Mails
  • Using FOMO Formula for E-Mails
  • Student Activity to Setup 5 Emails for a Drip Automation Series
  • A/B Spilt Test in E-Mail Marketing
  • Understanding KPI’s
  • Understanding Industry Best Practices
  • Using Send Fox & SendIN Blue
  • Using Active Campaign
  • Using Tools for Subject Line Analysis
  • Using AI Tools for E-Mail Content Writing
  • Use of Ready made Templates
  • E-Mail Marketing for E-Commerce Websites
  • E-Mail Marketing for Branding & Lead Generation
  • Email Marketing Certification from Hubspot

Week – 10

  • Introduction to Content Writing
  • Introduction to Content Marketing
  • Key Principles of Both
  • 9 Main Types of Content Writing
  • Selecting a Niche for Content Writing
  • Generating Content Ideas
  • Understanding & Creating Buyer Persona
  • Understanding Buyer Journey
  • Defining Your Goals
  • Setting up a Medium Account
  • Setting up a Blogger Account
  • Setting up a Blog Page on Website
  • Home Page Content Writing
  • Creating Headline
  • Creating Sub Headline
  • Creating Primary CTA
  • Including a Lead Magnet
  • Write the Benefits + Social Proof
  • Product Page Content Writing
  • Category Page Content Writing
  • Difference Between Corporate V/s E-Com
  • About Us Page & Other Pages writing
  • Blog Page Writing Techniques
  • Matching Blog to a Stage in Buyers Journey
  • Tools for Generating Content Ideas
  • Re-Purposing the Content
  • Creating a Content Idea’s Sheet
  • Intro to Copy Writing
  • Use Case Scenarios of Copy Writing
  • Tools Useful for Copy writing
  • Creating Effective Text Ad Copies
  • Creating Effective Image Ad Copies
  • Creating a Landing Page Copy
  • Creating a Sales Email Copy
  • Introduction to Content Marketing
  • Understanding Traction Channels
  • How to Gain your 1st 1000 Email Subs
  • How to Publish your Content
  • How to Make Your Content Go Viral
  • Use of Cross Platform Promotion Techniques
  • Creating a Integrated Content Writing + Content Marketing Plan
  • Content Marketing Certification from HubSpot
  • Buffer Times for Q&A

Week – 11

  • Introduction to Affiliate Marketing
  • Introduction to Affiliate Market Place
  • Key Terminologies to Remember
  • Understanding Types of Commission
  • Understanding Types of Website Models
  • Finding Your Niche in Affiliate Marketing
  • Identifying Vendors Related to the Niche
  • General V/s Industry V/s Product Specific Affiliate Marketing
  • Setting up an Amazon Affiliate Account
  • Navigating through Amazon Affiliate Account
  • Understanding Commission Structure
  • Choosing 10 Products for which we are going to promote
  • Understanding Types of Commission
  • Understanding Types of Website Models
  • Finding Your Niche in Affiliate Marketing
  • Identifying Vendors Related to the Niche
  • General V/s Industry V/s Product Specific Affiliate Marketing
  • Setting up an Amazon Affiliate Account
  • Introduction to Affiliate Market Place
  • Direct Apply V/s Market Place Apply
  • Things to Consider Before Market Place Application
  • Most Popular Marketplaces
  • Physical V/s Digital Products
  • Dos & Don’ts of Affiliate Programs
  • Creating Content That Gets Clicks
  • Channels to Drive More Traffic
  • Selecting the Combination of Best Channels
  • Affiliate Marketing By SEO
  • Affiliate Marketing By SEM & Landing Pages
  • Affiliate Marketing by E-Mail List Building
  • Affiliate Marketing By Free Course
  • Affiliate Marketing by Building Funnels
  • Setting up Affiliate Marketing for Your E-Commerce Store
  • Creating a Registration Page
  • Creating a Commission System
  • How to Attract More Affiliates
  • How to Give Out Bulk Payouts
  • How to Motivate Your Affiliates
  • Setting up Welcome E-Mail & Payout Email
  • How Much you can charge a client to build an affiliate marketing system
  • Creating a 90 Days Blue Print for Success in Affiliate Marketing
  • Student Activity Time for Creating 3 Blogs with Affiliate Links

Week – 12

  • Intro to Google Tag Manager
  • Tag Manager V/s HFCM
  • Setting up of Tag Manager Account
  • Tag Manager Workplace Overview
  • Tag Manager Admin Panel Overview
  • Creating & Deploying the First Tag
  • Tags V/s Triggers
  • Integrating GTM & GA4
  • Creating Containers in GTM
  • Tracking Scroll Dept of Pages
  • Setting Up Goals & Event
  • Setup Automatic Notifications
  • Creating Monthly Reports
  • Introduction to Personal Branding
  • Identifying Your Niche in Personal Branding
  • Identifying Your Target Audience
  • Following a Content Calendar to Attract Your TG
  • Platforms You Should be Working On
  • Your Brand Name & Your Brand Picture
  • LinkedIn Personal Branding
  • Twitter Personal Branding
  • Quora Personal Branding
  • Instagram Personal Branding
  • Google Reputation Management
  • YouTube Reputation Management
  • Establishing Your Self As a Thought Leader
  • How to Become a Author of Book
  • Going Live & Collaborating with Other Influencers
  • Monetisation of Your Personal Brand
  • Long Term Strategy for Personal Branding
  • Google AdSense Account Setup
  • Best Practices to Get Your Account Approved
  • Understanding Google AdSense Payout
  • Snippet Posting on Website
  • AdSense Rotation
  • Google Ad Sense V/s YouTube Ad Sense
  • Introduction to Native Ads
  • Direct Buying V/s Agency Buying
  • Types of Compensation
  • Negotiation for Billing Terms, Placements
  • Native Ads Busying Process
  • Google Ad Sense V/s Native Ads

Week – 13

  • Introduction to Marketing Automation
  • Understanding the Use of Marketing Automation
  • Setting up Zapier Account
  • Setting up Pabbly Account
  • Creating Automation Workflow in Zapier
  • Creating Automation workflow in Pabbly
  • Creating What’s App Automated Chat Bot
  • Creating Landing Page Automation
  • Creating Lead Management Automation
  • Use of CRM Tools
  • Intro to CRO
  • Intro to Growth Hacking
  • Case Studies on CRO + Growth Hacking
  • Emotional Marketing for CRO
  • How to Implement Emotional Marketing in Digital Medium
  • Spin to Win for CRO
  • Abandoned Cart Emails for CRO
  • A/B Split test for CRO
  • Colour Theory for CRO
  • Remarketing Ads for CRO
  • How to Analyse What Works
  • Setting up of Heat Map
  • Heat Map Analysis for Placing the CTA
  • Intro to Growth Hacking
  • Psychology behind Growth Hacking
  • 5 Growth Hacking Techniques
  • How to Implement Growth Hacking with Digital Marketing
  • Growth Hacking for Small & Medium Business
  • Growth Hacking for Large Business
  • Industry Case Studies of Growth Hacking
  • Student Activity to Create AARR Model
  • Google AdSense Account Setup
  • Best Practices to Get Your Account Approved
  • Understanding Google AdSense Payout
  • Snippet Posting on Website
  • AdSense Rotation
  • Google Ad Sense V/s YouTube Ad Sense
  • Introduction to Native Ads
  • Direct Buying V/s Agency Buying
  • Types of Compensation
  • Negotiation for Billing Terms, Placements
  • Native Ads Busying Process
  • Google Ad Sense V/s Native Ads

Week – 14

  • Intro to Digital Marketing Agency Business
  • Intro to Digital Marketing Freelancing
  • Types of Services You Can offer
  • Domestic & international Pricing of Services
  • Creating a Portfolio
  • Creating a Quotation & Invoice Format
  • FB Groups to Source Leads
  • Warm Leads V/s Hot Leads V/s Cold Leads
  • FB & Instagram Ads to Generate Leads
  • Google Ads to Generate Leads
  • LinkedIn Marketing to Generate Leads
  • Talking to a Minimum of 30 Leads
  • Adding the Leads to Funnel
  • FB Groups to Source Leads
  • Warm Leads V/s Hot Leads V/s Cold Leads
  • Setting up An Account on Fiverr
  • Creating Gigs on Fiverr
  • How to Drive More Traffic to Freelancer Marketplace
  • Do’s & Don’ts of Marketplaces
  • Legal Requirement to Build a Agency / Freelancing
  • Understanding the Taxation Structure
  • Legal Templates Required to Sign Deal with Clients
  • How to Rebrand legal templates
  • Local Clients V/s International Clients
  • Direct Clients V/s Market Place Clients
  • Careers in Digital Marketing
  • How to Choose Your Niche
  • Becoming a T Shaped Digital Marketer
  • Resume Building
  • Important Elements of Digital Marketing Resume
  • How to Identity Right Set of Jobs
  • Job Search Using LinkedIn
  • Job Search Using Portals
  • Creating a career blueprint
  • Buffer Time to Complete Certifications
  • Q&A & Buffer time

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Digital Marketing Training FAQ's

Digital marketing Course

Digital Marketing course doesn’t require any qualification. Anyone with minimum knowledge of computer and internet can learn Digital Marketing.

Yes, we provide an internship opportunity for all the students who are willing to do expose themselves to Digital Marketing Domain.

Along with Hand-on practical on various modules, it will take min 3 months to learn Digital Marketing.

  • Yes, some organizations will help you to complete Digital Marketing Training in 20 days in Fast Track way by skipping maximum part of particles and completing the course with theory part. We strongly recommend any candidate to go with complete practical as the Digital Marketing domain requires more practical knowledge

Absolutely Yes, it’s a completely paid internship and you will be rewarded with the industry best Digital marketing Internship Certificate from Rooman Technologies.

Yes, throughout the course, you’re going to do Live practical along with paid tools like SEMRUSH, WOORANK, SPYFU, MOZ, RANK TANK, WORD AI, WORD TRACKER, AHREFS, ELEMENTOR, CLICK FUNNELS, MAIL CHIMP, WISH POND, HUBSPOT and many more.

Yes, we provide Job assistance for all the students who complete this Digital Marketing Training Programme.

You need to complete Industry Recommended certifications before applying for any Job. These certifications not only add weight to your resume but also help people to hire you for their freelancing works. We help every student to complete at least 10 certifications during the training program. You will get a Course Completion Certification from Rooman Technologies along with these Certifications.

Yes, we will provide 1-year assistance post-training. You can connect with the trainers anytime to clear your queries.

Yes, you will get free tools worth 1,00,000/- along with this course which consists of Themes, Plugins, SEO Related tools, Graphic designing templates, Ad templates, social media-related tools and many more.

Yes, we provide backup classes for the students who miss the class flow with certain limitations.

  1. SEO Executive
  2. Digital Marketing Executive
  3. Digital Marketing Managers
  4. SEO managers
  5. SEM/PPC experts
  6. Social media managers
  7. Affiliate marketing leaders
  8. Content marketers
  9. YouTube marketing analysts/ managers
  10. Campaign managers

Based on the designation and role you fit into, a person can earn around 1.5lakhs to 06 lakhs per Anum.

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Take a first step towards of building your career

BBA in Digital Marketing

Enter the world of possibilities

Apply for a graduate or a postgraduate program
and shape your career now!

Benefits of a Digital Marketing Career

DIGITAL MARKETING EXPERT

Maximum
Rs. 12 L
Average
Rs. 8.5 L
Minimum
Rs. 5.5 L

ANNUAL SALARY

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