Generative AI for Creative Strategy

Generative AI for Creative Strategy

  • Understand AI Fundamentals
  • Identify Business Opportunities
  • Plan & Execute Projects
  • Evaluate Impact & Ethics
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60 Hours

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Beginner level

No Prior Knowledge Required

Flexible Learning

Available in Online, Offline, and
Hybrid Modes

60 Hours

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Program Overview

This executive program is designed for emerging leaders in marketing and advertising. It focuses on integrating generative AI tools into creative strategies, enabling participants to enhance campaign development, optimize workflows, and navigate ethical considerations in AI usage. The program offers a flexible learning timeline to suit professional schedules.

Key Features

Duration: Flexible (designed to accommodate working professionals)

Format: Blended (online + on-campus)

Credential: Digital badge/certificate upon completion

Hands-on learning: Practical exercises, real-world case studies

Expert instructors: Industry professionals with experience in AI, marketing, and creative strategy

Capstone-focused: End-to-end project applying AI in marketing campaigns

Skills Covered

  • AI Fundamentals: Understanding the basics of generative AI and its applications
  • Content Generation: Creating text, images, and videos using AI tools
  • Automation: Streamlining content creation processes with AI
  • Personalization: Tailoring content to specific audiences using AI insights
  • Ethical Considerations: Understanding the ethical implications of using AI in content creation
Next Cohort Countdown

Course Curriculum

Introduction to Generative AI in Advertising
Module 1 • 10 hour to complete
• Overview of generative AI and its applications in marketing and creative strategy
• Understanding AI tools for content creation, campaign ideation, and analytics
• Trends and opportunities in AI-driven marketing
AI-Driven Market Research and Consumer Profiling
Module 2 • 10 hour to complete
• Using AI to analyze consumer data and segment audiences
• Predictive analytics for customer behavior and preferences
• Integrating AI insights into decision-making
Creative Ideation and Prototyping with AI
Module 3 • 10 hour to complete
• AI-assisted brainstorming techniques
• Generating and testing creative concepts quickly
• Rapid prototyping of campaigns and content assets using AI
Ethical Considerations and Responsible AI Use
Module 4 • 10 hour to complete
• Responsible and ethical use of AI in marketing campaigns
• Bias, fairness, transparency, and compliance
• Data privacy and security considerations
Developing AI-Enhanced Campaign Strategies
Module 5 • 10 hour to complete
• Designing end-to-end AI-powered marketing campaigns
• Selecting the right AI tools for content, media, and analytics
• Optimization and performance measurement using AI
Capstone / Final Project
Module 6 • 10 hour to complete
• Develop a comprehensive pitch deck integrating AI into a marketing campaign
• Include strategy, creative concept, media plan, and measurement framework
• Present and defend AI-driven campaign recommendations
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Tools & Technologies

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Chat Gpt
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Keras
Matplotlib
NumPy
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Pandas
Python
SQL
TensorFlow
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Completion Certificate

Master in NextGen AI & Data Science Certificate

Job Role

  • AI Marketing Strategist
  • Creative Director with AI Integration
  • Digital Campaign Manager
  • AI-Enhanced Content Developer
  • Marketing Innovation Consultant

Training Option

OFFLINE

₹7777
  • 24/7 support
  • 24/7 support
  • 24/7 support
Apply Now

ONLINE

₹5555
  • 24/7 support
  • 24/7 support
  • 24/7 support
Apply Now

HYBRID

₹6666
  • 24/7 support
  • 24/7 support
  • 24/7 support
Apply Now

Ready to shape your future?

Enroll Now or Talk to Our Experts: 07948221005

ENROLL NOW

Why Join this Program

Earn a job

Receive complete job assistance tailored to your career goals. Get expert placement guidance to confidently step into the industry.

Leverage knowledge from industry experts

Learn directly from seasoned Trainers and Gain real-world insights that go beyond textbooks.

Industry-relevant Tools & Practical Learning

Get hands-on experience with the latest tools used by top companies. Hands-on learning through 200+ exercises and 10+ projects with seamless access to integrated labs.

Structured, industry-vetted curriculum

A curriculum shaped by experts to meet evolving industry demands. Structured learning ensures you're career-ready from day one.

Integrated with Gen AI Modules

The curriculum includes cutting-edge Generative AI modules designed to align with emerging tech trends.

Interview preparation & Placement assistance

Sharpen your interview skills with practical training and expert guidance. Receive complete placement support to connect with top recruiters.

FAQ

Basic Python is enough; we cover everything from scratch.
No — this course teaches ML fundamentals too.
Absolutely — this is designed for career transition.
You’ll need to put in extra effort, but many succeed.
Yes — the curriculum includes real-world LLM integration.
Yes — including techniques used by AI professionals.
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